If you’re in business, you’re in competition. We can help you win. Whether you are bringing products, services or ideas to market, Write2Win Communications can deliver strategic and creative communications solutions that yield tangible results. Here are some examples of our work:
Bring Your Lunch.
Take The Money.
One company’s 401K plan featured a generous $3-for-$1 company match, immediate vesting and a variety of investing options, however 40 percent of newly eligible employees were opting not to enroll. Focus groups revealed that younger employees assumed the plan required a significant initial investment – more than they could afford on modest incomes. We created a “Bring your lunch. Take the money.” Internal marketing campaign that showed employees they could begin saving for the future by investing the price of just a few lunches each month. The campaign featured short informational sessions at each major work location, eye-catching posters displayed throughout each building and brown lunch bags distributed to each employee desk. As a result, enrollment in the 401K plan increased by 20 percent.
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